Roof Repair Smedway built its Roofing division around one idea: homeowners in Waterford deserve a straight answer, a fair price, and a truck in the driveway fast.

Roof Repair Smedway didn't start as a franchise looking for a market to plant a sign in. Our crews trained on real tear-offs, real ridge vents, and real attic inspections in Waterford, WI before we ever put a truck on the road under this name.
Licensing and insurance aren't a line item we mention once and forget — we keep documentation current and available on request, because a homeowner signing off on a Roofing project deserves proof, not a promise.
Roofing is a trade where shortcuts hide for a year or two and then fail at the worst possible moment, usually during the next hard rain. We build every Roofing job — big or small — the same way, whether it's a single shingle repair or a full tear-off.

Bonded, insured, and ready to show proof on the spot.
A tarp-down call at 2 a.m. gets the same urgency as one at 2 p.m.
You'll see the number before any work starts, not buried in a final invoice.
Faster arrival times because the truck was already nearby.
A roof rarely fails all at once. It sends smaller signals first, and catching them early is almost always cheaper than waiting for the emergency call.
If your downspout discharge looks like sand, the UV-protective coating on your shingles is breaking down faster than it should.
Shingle edges that curl upward have usually lost flexibility, which makes them far more likely to crack or blow off in the next storm.
Visible light through the roof deck is a direct sign the barrier between your attic and the weather has been compromised.
A yellow-brown ring spreading across a ceiling almost always traces back to a roof leak, even if the leak point is several feet away from the stain.
If upstairs rooms feel noticeably warmer than the rest of the house, a failing roof system is a common hidden cause.
Missing shingles expose the underlayment, which is only designed as a temporary secondary barrier, not a long-term surface.
We break our work into distinct service lanes because a wind-lifted ridge cap and a full tear-off need completely different crews, materials, and timelines.
Emergency dispatch covers downed limbs through the roof deck, storm-torn flashing, and wind-lifted shingle sections that need immediate coverage.
Residential work covers shingle repair, full re-roofs, ridge and soffit ventilation upgrades, and skylight flashing — whatever the house actually needs.
Commercial roofs carry different loads and different membrane systems than residential shingles, and our crews are trained on TPO, EPDM, and modified bitumen accordingly.
Replacement jobs include a detailed material walkthrough so you're choosing a system that fits your climate exposure and budget, not just whatever's on the truck.
Scheduled maintenance visits catch loose flashing and clogged valleys before the next storm turns them into an emergency call.
Chimney crickets, skylight seals, and valley flashing are common leak points that general handyman work often gets wrong — our crews treat them as their own scope.

A dispatcher takes down your address, roof type, and the issue, then routes it to the nearest available crew in Waterford, WI.
A technician walks the roof, checks the attic side when accessible, and documents the damage with photos.
Financing and insurance-claim assistance are discussed at this stage if applicable.
A final walkthrough confirms the repair or install meets the agreed scope before the invoice is closed out.
Response windows are communicated upfront, not left as a vague "sometime this week."
We'd rather lose a job over an honest price than win one with a lowball number that grows later.
Our installers train on manufacturer specifications for shingles, underlayment, and flashing systems, not just general carpentry.
If something about the finished work doesn't meet the agreed scope, we come back and make it right.
We've worked with enough adjusters across Waterford, WI to know what documentation actually gets a claim approved faster.
Some jobs genuinely need a repair, not a replacement, and we'll tell you which one yours is.

Every Roofing project closes with a written warranty covering our labor, separate from whatever coverage the shingle or membrane manufacturer already provides.
Material substitutions or unexpected decking damage found mid-job are always discussed with you first — we don't add line items after the fact and hope you don't notice.
Roof Repair Smedway dispatches Roofing crews to Waterford and the surrounding communities throughout Waterford, WI, with additional coverage available on request for properties just outside our standard radius.
Because our crews already know the layout of Waterford and the surrounding parts of Waterford, WI, we rarely waste a homeowner's morning on a wrong-turn delay.

"Full tear-off and reroof on our place took three days start to finish. Cleanup was better than I expected — not a single nail left in the yard."
— Waterford Homeowner
"Insurance adjuster actually complimented how detailed our documentation was. Made the claim process a lot less painful than I expected."
— Waterford Homeowner
"They talked us out of a full replacement we didn't need. Repaired the flashing instead and it's held up fine two winters later."
— Waterford Homeowner
"Crew showed up on time, walked me through the attic issues with photos, and didn't try to upsell anything."
— Waterford Homeowner
"Chimney cricket repair stopped a leak that had been staining our ceiling for months. Simple fix once someone who knew what they were doing looked at it."
— Waterford Homeowner

Same-day emergency response and honest, upfront pricing across Waterford, WI.
☎ Call +1-855-469-0306